Super Bowl commercials show flying mustaches, pickleball and AI

For the most part, all the commercials we saw this year were on the lighter side.

ROANOKE, Va. – Super Bowl commercials were $8 million for 30 seconds during the game this year.

Randy Belcher from AccessU joined 10 News Monday morning to break down the good, funny and even weird.

He says among the most memorable were Pringles, Mountain Dew, Google Pixel Assistant and Nike.

Belcher was not a fan of the commercials for Meta Ray Ban Glasses or Reese’s.

We saw some nostalgia in this year’s lineup. Michelob Ultra and Hellman’s both used actors who have been around for decades.

For the most part, all the commercials we saw this year were on the lighter side.


About the Author
Jenna Zibton headshot

You can see Jenna weekday mornings at the anchor desk on WSLS 10 Today from 5-7 a.m. She also leads our monthly Solutionaries Series, where we highlight the creative thinkers and doers working to make the world a better place.