“People, I think, have started looking outside the box when it comes to health care. And they’re turning more to wellness and functional medicine, more holistic ways of looking at their health than just going to the doctor, picking up prescriptions.”

Some medical experts say taking supplements or vitamins orally isn’t the most effective way for your body to absorb them. That’s why another form of vitamin therapy is quickly growing in popularity, receiving those same medications through an IV. IV hydration therapy is a multi-billion-dollar medical industry and is expected to grow over the next decade. Several IV hydration businesses have opened in Southwest Virginia in recent years. 10 News anchor Rachel Lucas tried it.